my approach
I start every project with a beginner's mindset, driven by genuine curiosity. I step into people's shoes (not their toes) to understand their own experience, pain points, needs and aspirations. I believe this approach can give brands the opportunity to surprise and delight.
Therefore, bringing together the disciplines of branding, design thinking and emerging technology helps me solve problems for clients, and connect brands with people on a deeper level.
WHAT I DO
BRAND
EXPERIENCE
Brand model
Positioning
Brand archetyping
Brand architecture
Place branding
•
Experiential design
Events branding
Branded content
•
Logo design
Design systems
Identity guidelines
Documentation
•
User interfaces
Visual design
Creative direction
DESIGN
THINKING
User interviews
Generative research
Cultural probes
•
Affinity mapping
PoV definition
Persona development
HMWs
•
Ideation methods
Workshop facilitation
•
Lo-fi prototypes
Wireframes (2D-3D)
Storyboards
•
Guerilla testing
Heuristic evaluation
EMERGING
TECHNOLOGY
Desktop UX design
Mobile UX design
•
Voice User Interfaces
(Google Dialogue Flow)
VR/AR/MR interfaces
•
iOS/Android UI patterns
CREATIVE
LEADERSHIP
Line manager of design teams in EMEA and Asia
•
Multiple region stakeholder management
•
Mentorship and coaching of team members
TEAM
MANAGEMENT
Human Centred Design
Lean UX
Agile (Scrum)
Systems thinking
DESIGN
PROCESSES
Google Ventures Sprint
Brand DNA development
Collaborative ideation
WORKSHOP
FACILITATION
Brainwrite/Brainwalk
Crazy 8s
Worst possible idea
Assumption reversal
Sketchstorm
Storyboard
Improv/Bodystorm
Analogies
Chainstorm
IDEATION
METHODS
THINGS I AM INTO
Technology
Life-hacks
Meet-ups/Conferences
Music
Film/Docs/TV series
Japanese Anime
Art
Graphic novels
Cooking
Architecture
Trans-humanism
Drawing
Travel
Books
Podcasts
Longboarding
Hiking
etc...
NOT IN THIS ORDER
NECESSARILY
SOME MIGHT SAY...
"
...Vilmar is capable of pulling out of his sleeve the perfect reference and ingredients to solve a client's problem. He's a creative professional who brings craftsmanship, witty insights and excitement into any project."
Alex Nakonechnyj
Product Design Manager
"
Vilmar offers a well rounded approach to design, extremely professional, insightful and a pleasure to work with creatively."
Will Carey
Head of Design
Logitech G & ASTRO Gaming
"
He really listened to our needs as a client and then immediately jumped into action, with the situation going from imminent crisis to calm control under his leadership. Outstanding problem solving, diligent, fast and collaborative. I couldn't recommend Vilmar highly enough and would work again with him in a heartbeat."
Lauren Bryan
Head of Production EMEA
PROFESSIONAL
HISTORY
My experience in design and creative spans over 20 years. During this time I have worked with large agency groups, boutique studios, client-side and big tech incumbents. The projects had a strong design focus and went from brand experience and communication to UX and UI. My client portfolio includes brands from all major industry groups, such as technology, healthcare, luxury, and FMCG.
I also hold a Master's degree in branding, a Bachelor's in industrial design, and several certificates in interaction design and immersive technology disciplines.
GALLERY
