Product design
Context
Trivago's Innovation Lab was the company's internal venture focused on developing new product ideas in short cycles to drive growth in the metasearch business.
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Outcome
We launched experimental mobile web products, later integrated into the core platform, and run test campaigns that validated our products' value propositions.
• product design
• creative direction
• lean ux
• branding
• strategy
• workshops
Context
Metacampus is an edtech startup focused on web3 and AI education to help people thrive in the decentralised new digital economy.
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Outcome
We launched a platform that offers lifelong learning through AI-powered tools, in real-life experiences (IRL-X), in-real-time knowledge (IRT-K), and access to a community of experts.
• product design
• design direction
• lean ux
• strategy
• design ops
• branding
Context
​Dementia and Alzheimer's have an enormous socio-economic impact globally, deeply affecting family members acting as caregivers in both financial and emotional terms.
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Outcome
To ease the intense demands and isolation faced by caregivers, I created an Action prototype for the Google Assistant to reduce friction on a number of tasks and routines.
• user research
• product concept
• ux design
• prototyping
• branding
Design strategy
Context
ING Bank was seeking to level up customer experience across its retail markets by consolidating its brand platform and introduce delightful interactions on its online services.
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Outcome
In collaboration with Total Design I helped implement a successful global brand review program using UX methodologies, and a global initiative to align UX & Branding through auditing and strategy workshops.
• design strategy
• ux strategy
• ui design
• brand design
• workshop facilitation
Brand design
Context
Google Creative Works wanted to consolidate the client-facing brand experience of "MAChINE Sprint", its innovation methodology toolkit that 10X the impact of Google products on clients’ businesses.
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Outcome
I translated the ‘insight-ideation-execution’ process into a coherent, aspirational brand narrative, developed guidelines, multiple visual assets, and coordinated implementation across Google's product line extensions.
• brand design
• design direction
• product narratives
Context
As one of the major official sponsors of the Olympic Games McDonald's needed to amplify is brand impact during the event, while respecting the IOC and London 2012 brand systems.
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Outcome
I created a brand book and guidelines with multiple use cases for global roll-outs that merged four different visual systems: McDonald's, IOC, London 2012 branding, and Leo Burnett's creative concept.
• brand design
• design direction
• brand system
Context
Top Gear was BBC's highest grossing revenue franchise, watched by 350 million people across 214 territories. The brand needed a rigorous overall and a coherent brand design system.
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Outcome
I audited the brand inventory across digital, broadcasting, merchandise, publishing, and events. Next, I redesigned the brand, created a brand book, guidelines, and production-ready assets for key strategic markets.
• brand design
• design direction
• brand system
• merch design
UI & Creative
Context
Every year The Economist hosts insightful discussion panels with top CMOs and KOLs during the Cannes Lions Festival to promote its branded content services to advertisers.
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Outcome
I created a concept blending the publication's rationality with the creativity of brands, and turned it into a mobile app game, social campaign, and on-site IRL experience.
• creative direction
• branding
• app ui design
• experiential
Context
SAP sought to position itself as a leader in IT services, and commissioned the Economist Intelligence Unit to create an impactful, insight-driven content strategy.
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Outcome
I directed the creative development of an extensive "Digital Transformation" program including videos, articles, reports, and shareable data assets accessible via a digital portal on The Economist's website.
• creative direction
• concept development
• branding
• content ui design
Context
Maserati wanted to reach The Economist's high-net-worth readers with an engaging and meaningful brand experience using intelligent content to promote the Levante SUV launch.
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Outcome
I directed the development of a rich-media content hub of articles and videos featuring experts in sailing, watch-making, and gastronomy, showcase Maserati's core values: performance, design, and excellence.