TRIVAGO DEAL HUNTER

Get deals on specially curated hotels for a staycation

CONTEXT

 

Trivago sought to optimise marketing spend by reducing its reliance on paid media and SEO to acquire website traffic. It tasked its innovation lab, which I was part of, with finding a creative solution to generate sustainable organic traffic to their platform.

CHALLENGE

 

– How might we get people to book short trips to nearby destinations more frequently?

– How might we help users discover special hotels as a destination?

– How might we drive long-term sustainable organic traffic to trivago’s website?

OUTCOME

 

We established a successful collaboration with an external agency to develop a creative strategy, a fully functional MVP, and a marketing campaign. Initial testing produced strong signals and engagement that exceeded the baseline in the industry. We also combined our methodologies and developed a hybrid way of working.

challenging assignment in a new domain

1

teams working in collaboration for

the first time

3

weeks from brief to working product

12

© 2020 Vilmar Pellisson / VPSS