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vilmar pellisson

Hi, I am a multidisciplinary design lead specialised in product and branding. I use innovation techniques and end-to-end design to take ideas from 0 to 1.

Product design

Context

Trivago's Innovation Lab was the company's internal venture focused on developing new product ideas in short cycles to drive growth in the metasearch business.

Outcome

We launched experimental mobile web products, later integrated into the core platform, and run test campaigns that validated our products' value propositions.

• product design
• creative direction
• lean ux
• branding
• strategy
• workshops

#mobile web

#metasearch

#hospitality

Context

Metacampus is an edtech startup focused on web3 and AI education to help people thrive in the decentralised new digital economy.

Outcome

We launched a platform that offers lifelong learning through AI-powered tools, in real-life experiences (IRL-X), in-real-time knowledge (IRT-K), and access to a community of experts.

• product design
• design direction
• lean ux
• strategy
• design ops
• branding
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#digital platform

#web3

#EdTech

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Context

​Dementia and Alzheimer's have an enormous socio-economic impact globally, deeply affecting family members acting as caregivers in both financial and emotional terms.

Outcome

To ease the intense demands and isolation faced by caregivers, I created an Action prototype for the Google Assistant to reduce friction on a number of tasks and routines.

• user research
• product concept
• ux design
• prototyping
• branding

#voice user interface

#care tech

#innovation

Design strategy

Context

ING Bank was seeking to level up customer experience across its retail markets by consolidating its brand platform and introduce delightful interactions on its online services.

Outcome

In collaboration with Total Design I helped implement a successful global brand review program using UX methodologies, and a global initiative to align UX & Branding through auditing and strategy workshops.

• design strategy
• ux strategy
• ui design 
• brand design
• workshop facilitation

#online banking

#CeFi

Brand design

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Context

Google Creative Works wanted to consolidate the client-facing brand experience of "MAChINE Sprint", its innovation methodology toolkit that 10X the impact of Google products on clients’ businesses.

Outcome

I translated the ‘insight-ideation-execution’ process into a coherent, aspirational brand narrative, developed guidelines, multiple visual assets, and coordinated implementation across Google's product line extensions.

• brand design
• design direction
• product narratives

#brand experience

#technology

#innovation

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Context

As one of the major official sponsors of the Olympic Games McDonald's needed to amplify is brand impact during the event, while respecting the IOC and London 2012 brand systems.

Outcome

I created a brand book and guidelines with multiple use cases for global roll-outs  that merged four different visual systems: McDonald's, IOC, London 2012 branding, and Leo Burnett's creative concept. 

• brand design
• design direction
• brand system

#brand experience

#fmcg

#sport

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Context

Top Gear was BBC's highest grossing revenue franchise, watched by 350 million people across 214 territories. The brand needed a rigorous overall and a coherent brand design system.

Outcome

I audited the brand inventory across digital, broadcasting, merchandise, publishing, and events. Next, I redesigned the brand, created a brand book, guidelines, and production-ready assets for key strategic markets.

• brand design
• design direction
• brand system
• merch design

#brand experience

#media

#entertainment

UI & Creative

Context

Every year The Economist hosts insightful discussion panels with top CMOs and KOLs during the Cannes Lions Festival to promote its branded content services to advertisers.

Outcome

I created a concept blending the publication's rationality with the creativity of brands, and turned it into a mobile app game, social campaign, and on-site IRL experience.

• creative direction
• branding
• app ui design
• experiential

#game app

#media & publishing

#advertising

Context

SAP sought to position itself as a leader in IT services, and commissioned the Economist Intelligence Unit to create an impactful, insight-driven content strategy.

Outcome

I directed the creative development of an extensive "Digital Transformation" program including videos, articles, reports, and shareable data assets accessible via a digital portal on The Economist's website.

• creative direction
• concept development
• branding
• content ui design

#content hub

#media & publishing

#branded content

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Context

Maserati wanted to reach The Economist's high-net-worth readers with an engaging and meaningful brand experience using intelligent content to promote the Levante SUV launch.

Outcome

I directed the development of a rich-media content hub of articles and videos featuring experts in sailing, watch-making, and gastronomy, showcase Maserati's core values: performance, design, and excellence.

• creative direction
• concept development
• branding
• content ui design

#content hub

#media & publishing

#branded content

Don't be shy. Say hi.

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