I help early-stage ventures and growing enterprises to unpack problems, validate ideas and launch product design solutions with a soul.
Do you have a problem in search of a solution?
Ask me how we can move it from 0 to 1.
Context
Metacampus is a startup on a mission to onboard individuals into the web3 ecosystem and unleash their full potential in the decentralised virtual economy.
Outcome
We're developing an educational platform that offers lifelong learning through AI-powered tools, (IRL) real-life experiences, (IRT) real-time content, and community access.
• product design • strategy • lean ux • ui
• design ops • branding • design direction
Context
Trivago's Innovation Lab was an internal venture focused on developing new product ideas in short cycles to drive growth for the metasearch business.
Outcome
We launched experimental mobile web products, later integrated into the core platform, and run test campaigns that validated our value propositions.
• product design • lean ux • ui • branding
• workshop facilitation • marketing comms
Context
ING Bank aimed to enhance customer experience in all its retail markets by advancing the brand platform and infusing the online services UX with delightful interactions.
Response
In collaboration with Total Design we implemented a successful global brand review program and drove UX & Branding alignment initiatives using lean validation methodologies and workshops.
• design strategy • ux strategy • lean ux • ui • branding • workshop facilitation
Context
Google Creative Works aimed to consolidate the brand experience of "MAChINE Sprint", its innovation methodology toolkit, and 10X the impact of Google products on clients’ businesses.
Response
We translated the ‘insight-ideation-execution’ process into a compelling brand narrative, created guidelines, multiple assets, and coordinated implementation across Google's product line extensions.
• brand design • design direction • product narratives
Context
Annually, The Economist hosts insightful discussion panels with top CMOs and KOLs at Cannes Lions Festival to promote its branded content services to advertisers.
Response
We created a concept blending The Economist's rationality with our editors' creative flair, and turned it into a mobile app game, social campaign, and on-site IRL experiential.
• product design • ui • creative direction
• branding • experiential
Context
Dementia and Alzheimer's have enormous socio-economic impact globally, particularly affecting family caregivers both financially and emotionally.
Response
To ease the intense workload and isolation faced by carers, we created an Action on Google Assistant to reduce friction on a number of tasks and routines.
• research • concept development • product design • ux • branding
Context
Maserati aimed to reach The Economist's high-net-worth readers with an engaging and meaningful brand experience using intelligent content to promote the Levante SUV launch.
Response
We created a rich-media content hub of articles and high-end videos featuring experts in sailing, watch-making, and gastronomy to showcase Maserati's core values: performance, design, and excellence.
• concept development • ui design • website
• mobile web • creative direction
Context
SAP intended to position itself as a leader in IT services and commissioned the Economist Intelligence Unit to create a compelling content strategy.
Response
We developed an extensive "Digital Transformation" program with videos, articles, reports, and shareable data assets accessible via a digital portal on The Economist's website.
• concept development • ui design • website • mobile web • creative direction
