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I’m Vilmar, a design lead with expertise in E2E product design and brand experience.
I help you turn complex challenges into user-centric solutions, with a smile :)

Vilmar Pellisson


Metacampus First Iteration Crypto Simulator

Sailing web3 storms and AI tailwinds

At Metacampus, an edtech startup, I navigated complex product design challenges amidst the frenzied landscape of web3, and the boom of AI. I covered UX, design, and strategy, and played a central role in propelling the platform from concept to reality through continuous experiments and rapid pivots.

#digital platform
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Staycations people don't want to leave

Through a close collaboration with Dentsu's innovation team, I oversaw the launch of a mobile web app and notification system, designed to drive organic traffic to We redefined ‘staycation’ by scraping hotels that could be destinations in their own right. The product was later integrated as a feature into the core platform.

#mobile web app
Trivago Hunt a Mobile Web App that finds Unique Hotels as a Destination
Weego by Trivago is a Mobile Web App that Helps families find and plan short holiday trips
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Driving family trips and search traffic 

We discovered that, for several months, 70% of American families weren't traveling. Together with a team of engineers, I led the product design and marketing-testing of an MVP in a 12 week sprint. Our objective was to inspire families to embark on hotel trips and boost our website traffic at a reduced cost. The product was later integrated as a feature into the core platform.

#mobile web app


Alzheimer’s: caring for the caregivers

With Alzheimer's cases projected to triple by 2050, caregivers face mounting challenges regarding intense workload, chronic isolation, and preparedness. Supported by ML engineers, I developed a dedicated Voice Action with the Google Assistant to empower caregivers and alleviate accute pain-points.

#voice user interface
NoraCare is a Google Action that helps caregivers of Alzheimer's and Dementia patients


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