Product
design
Sailing web3 storms and AI tailwinds
At Metacampus, an edtech startup, I navigated complex product design challenges amidst the frenzied landscape of web3, and the boom of AI. I covered UX, design, and strategy, and played a central role in propelling the platform from concept to reality through continuous experiments and rapid pivots.
#digital platform
Staycations people don't want to leave
Through a close collaboration with Dentsu's innovation team, I oversaw the launch of a mobile web app and notification system, designed to drive organic traffic to trivago.com. We redefined ‘staycation’ by scraping hotels that could be destinations in their own right. The product was later integrated as a feature into the core platform.
#mobile web app
Driving family trips and search traffic
We discovered that, for several months, 70% of American families weren't traveling. Together with a team of engineers, I led the product design and marketing-testing of an MVP in a 12 week sprint. Our objective was to inspire families to embark on hotel trips and boost our website traffic at a reduced cost. The product was later integrated as a feature into the core platform.
#mobile web app
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Alzheimer’s: caring for the caregivers
With Alzheimer's cases projected to triple by 2050, caregivers face mounting challenges regarding intense workload, chronic isolation, and preparedness. Supported by ML engineers, I developed a dedicated Voice Action with the Google Assistant to empower caregivers and alleviate accute pain-points.
#voice user interface
