Branding
Project
Google MAChINE Sprint brand refresh, guidelines, and playbook.
My role
I directed the project, including hands-on design, to build a narrative and design system for the Goggle MS. That enabled the Google Creative Works teams to create an impactful brand experience for clients during innovation sprint sessions.
Project
Brand development, guidelines, and creative playbook for McDonald's Olympic Sponsorship program.
My role
I was responsible for leading a cross-functional team, turning the celebration concept into a unifying design system aligning the McD’s, IOC, and London 2012 brands. I faced an aggressive timeline and complex stakeholder landscape but delivered a successful brand kit.
Project
TopGear brand design audit, redesign, guidelines and brand book.
My role
I led a fast-paced redesign initiative to tackle an outdated design and brand inconsistencies by creating a refreshed logo and design system. In just three months, I delivered a bold new look, formalised design principles and guidelines to maintain worldwide consistency and develop new products.
Digital
Project
Branding and multi-channel experiential for The Economist during the Cannes Festival
My role
I was creative director of the 'Wake Up With The Economist,' program in Cannes. Our goal was to attract high-profile audiences. The concept fused iconic Economist headlines with visuals to highlight our rational and creative strengths and included branding and experiential apps and social.
Project
Multi-platform content hub and brand partnership.
My role
I was creative director for a content partnership program with Maserati. Our digital strategy engaged high net-worth individuals with inspirational stories and SEO-optimised content. Through a multi-platform approach, we exceeded luxury automobile engagement benchmarks.
Project
Multi-platform content hub and brand partnership.
My role
I was responsible for the design development of SAP's 'Digital Transformation' program, positioning the company as an IT services leader. The program included videos, articles, reports, and data assets accessible via a digital portal on The Economist's website, delivering impactful insights.
