Product design
Sailing web3 storms and AI tailwinds
At Metacampus, an edtech startup, I navigated complex product design challenges amidst the frenzied landscape of web3, and the boom of AI. I covered UX, design, and strategy, and played a pivotal role propelling the platform from concept to reality through continuous experiments and rapid pivots.
#digital platform
Staycations people don't want to leave
Through a close collaboration with Dentsu's innovation team, I oversaw the launch of a mobile web app and notification system, designed to drive organic traffic to trivago.com. We redefined ‘staycation’ by scraping unique hotels that work as a destination. The product was later integrated as a feature into the core platform.
#mobile web app
Driving family trips and search traffic
Our data showed that 70% of American families have not travelled for months. Together with a team of engineers, I led the entire product design and market-testing of an MVP in a 12 week sprint. Our goal was to increase search traffic while inspiring families to take a car trip and book a hotel. The product was later integrated as a feature into the core platform.
#mobile web app
Alzheimer’s: caring for the caregivers
With Alzheimer's cases projected to triple by 2050, caregivers face mounting challenges regarding intense workload, chronic isolation, and preparedness. Supported by ML engineers, I developed a dedicated Voice Action with the Google Assistant to empower caregivers and alleviate accute pain-points.
#voice user interface
